Why Regular Updates Are Essential For Your Website’s Success

Setting up your website and creating your bespoke online presence is a great start, but without regular updates, could your website be at risk? We discuss how keeping your website fresh is a necessity to make it successful and the dangers of leaving it untouched.

No matter what industry you are in, your website can always be updated. Content is the most important part of your website to drive traffic and conversions and Get Your Mobi can make sure that you are receiving this.

Keep Customers Updated

If a newspaper decided to provide the same content in their paper every day, people would stop buying that newspaper. Although the same content may appeal to new customers who have never seen it, your regular customers aren’t going to bother reading the same content over and over again.

If you are regularly putting up new content, not only does it appeal to new customers, but your previous customers will continue to stay up to date with your website. This could help you launch new products that your current customers don’t have. Whatever you add new content for, it will bring new and old customers onto your website again.

If you haven’t updated your website over a long period of time, customers are less likely to turn to you. Seeing a business that is active online and still make regular updates to their website will keep you ahead of competitors.

SEO Purposes

If you only have four or five pages on your website, this is not a problem – however you may not be targeting all your possible customers. Being optimised for the most relevant and specific keyword to your business is great, but having new content on your website will allow a lot more customers to find your company through different keywords.

Fresh content doesn’t just come in the form of writing either. If you do not want to add more and more pages to your site, video marketing and images can still keep your website fresh. Whenever you add content, it must target the different services your business offer and keywords that your customers search for. When they require your service, you are more likely to show up higher in search rankings if you have added new content.

When you leave your website untouched, there is no reason for Google to go through your website and rank it higher. Without new content, you will continue to slip further down search results.

What Are The Best Ways To Update?

Video marketing and images are just two ways of adding rich media to your website that we have already discussed, but there are plenty more techniques. Blogs are part of nearly every website now and will keep customers in the know about your business and the day-to-day jobs you complete. Blogs can cover a range of different topics in a chatty way, which is what makes them so popular and allows you to keep readers enticed whilst providing new information.

Alternatively, you could just add separate pages of content based around one service and keyword. This will often be a lot more specific to just one part of your business, but could help you target the customers who are must interested in that specific service.

Although you may be happy with the style and layout of your website, there are always new features that can be added. Adding social media feeds to your website can show customers you are active regularly. A new design always keeps customers excited and if you stay in with the best web design trends right now, your website can flourish.

How Often Should You Update Your Website?

How often you want to update your website is completely your choice. When you do choose to update, there is no need for an extensive make over – simple changes will often do the job. As long as you make small regular updates with high-quality content, your website will not have too many issues.

If you want your website to be a successful as possible, blogs can be added every week as well as the addition of pages based around the services your company offer. With this amount of content being added weekly or monthly, your website will continue to perform and will be less likely to slip down search engine results.

Contact Us

Get Your Mobi can help every company in any industry keep your website updated. We provide a range of online marketing services to make your website successful. Call us today on 01524 63087 for more information on the services we offer or to purchase your bespoke website today.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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