Branding Your Business Effectively At Christmas

Without the big budgets companies such as John Lewis and Marks & Spencer’s have, you may struggle to create a heart-warming TV campaign. However, there are still many reasons that you can and should be branding your business at Christmas time.

With John Lewis’ highly anticipated Christmas advert being released today, it’s time for you to start thinking about branding your business. Get Your Mobi can provide a range of services to ensure you are branding effectively all year round!

When To Brand Your Business

Christmas isn’t the only time of year that your business should be branding and making yourself aware to your audience all year round should always be on your list. If you decide not to bother marketing, finding new customers can become increasingly difficult and your business will find it even harder to succeed.

At the same time, you shouldn’t be bombarding your customers with advertisement after advertisement. Branding your business at key points around the year can help you promote the business in the right way, whilst building a strong customer base in the process.

Christmas is of course one of the most important times to be branding. According to BusinessTech, “Customers spent a total of R6.7 billion over the December period last year, a 22% increase when compared to the rest of the year.” Not only should your business be branding, but it could lead to a lot more profit in the lead up to Christmas.

Driving Your Brand With Social Media

Every business should be getting in the Christmas spirit and showing your customer base, you aren’t boring! Through the range of different social media platforms available, you can use several techniques to keep your customers interested. Whether you decide to run social media polls or begin your own hashtag trend, interacting with your customers daily can have great rewards.

You can also offer special deals through your social media account and have a countdown to Christmas day. There doesn’t always have to be giveaways and money off offers, but promoting your business in the build up to Christmas could cause customers to give your products more consideration.

Email Marketing

When you already have a well-established customer base, you should always continue to target these customers with your newest products. During the festive period, it gives you an excuse to fire across more products and the prices they are available in the build up to the big day. Often clients will have more money to spend and could be looking to invest in your products during this time.

Every customer should open your email and feel the need to purchase your products. If you are not promoting correctly through email marketing, adding a festive theme could encourage customers to make a purchase!

Follow The Trends

The reason John Lewis, Marks & Spencer’s and plenty more companies create Christmas adverts is to appeal to their audience. By creating an ad specifically for Christmas and the products and offers available at this time is what boosts customers coming through your doors. The advert also tries to appeal to the audience with some sort of heartening moment, which is what make it so Christmassy.

As a small business, you may not have the money available to effectively pull this off, but tailoring your business to the festivities is still possible. Whether this is through paid advertisement, social media, emails or offers and styles on your website, you should seek opportunities to make offers to customers during this time.

Holiday themed updates and Christmas flair can be done in several different ways, even if this is just festive photos on your social media accounts!

Struggling With Branding?

Get Your Mobi can provide you with social media packages and a complete recreation of your website, allowing you to brand your business how you want it. Whether it is just changes for the Christmas period or you want assistance with branding all year round, we are available. Call our team today on 01524 63087.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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