Branding Your Business Effectively At Christmas Without the big budgets companies such as John Lewis and Marks & Spencer’s
have, you may struggle to create a heart-warming TV campaign. However, there
are still many reasons that you can and should be branding your business at
Christmas time. With John
Lewis’ highly anticipated Christmas advert being released today, it’s time
for you to start thinking about branding your business. Get Your Mobi can provide a range of
services to ensure you are branding effectively all year round!
When To Brand Your Business Christmas isn’t the only time of year that your business
should be branding and making yourself aware to your audience all year round
should always be on your list. If you decide not to bother marketing, finding
new customers can become increasingly difficult and your business will find it
even harder to succeed.
At the same time, you shouldn’t be bombarding your customers
with advertisement after advertisement. Branding your business at key points
around the year can help you promote the business in the right way, whilst
building a strong customer base in the process.
Christmas is of course one of the most important times to be
branding. According to BusinessTech ,
“Customers spent a total of R6.7 billion
over the December period last year, a 22% increase when compared to the rest of
the year .” Not only should your business be branding, but it could lead to
a lot more profit in the lead up to Christmas.
Driving Your Brand With Social Media Every business should be getting in the Christmas spirit and
showing your customer base, you aren’t boring! Through the range of different social media platforms
available, you can use several techniques to keep your customers interested. Whether
you decide to run social media polls or begin your own hashtag trend,
interacting with your customers daily can have great rewards.
You can also offer special deals through your social media
account and have a countdown to Christmas day. There doesn’t always have to be
giveaways and money off offers, but promoting your business in the build up to Christmas
could cause customers to give your products more consideration.
Email Marketing When you already have a well-established customer base, you
should always continue to target these customers with your newest products. During
the festive period, it gives you an excuse to fire across more products and the
prices they are available in the build up to the big day. Often clients will
have more money to spend and could be looking to invest in your products during
this time.
Every customer should open your email and feel the need to
purchase your products. If you are not promoting correctly through email
marketing, adding a festive theme could encourage customers to make a purchase!
Follow The Trends The reason John Lewis, Marks & Spencer’s and plenty more
companies create Christmas adverts is to appeal to their audience. By creating
an ad specifically for Christmas and the products and offers available at this
time is what boosts customers coming through your doors. The advert also tries
to appeal to the audience with some sort of heartening moment, which is what
make it so Christmassy.
As a small business, you may not have the money available to
effectively pull this off, but tailoring your business to the festivities is
still possible. Whether this is through paid advertisement, social media,
emails or offers and styles on your website, you should seek opportunities to
make offers to customers during this time.
Holiday themed updates and Christmas flair can be done in several different
ways, even if this is just festive photos on your social media accounts!
Struggling With Branding? Get Your Mobi can provide you with social media packages and
a complete recreation of your website, allowing you to brand your business how
you want it. Whether it is just changes for the Christmas period or you want
assistance with branding all year round, we are available. Call our team today on 01524 63087
