How Can You Continuously Optimise Your Website?

Interacting with your customers will increase the chances of a sale through your website massively! Without fully optimising your website all year around, you will struggle to meet these goals and produce the number of enquiries you would like. This is why staying optimised is always essential for your business’ website.

Get Your Mobi provide high quality content in many different styles, based on the services and areas you work in. We can always find new ways to constantly keep your website optimised.

Interacting With Your Customers

You should always be prepared to talk with your customers through your website. If you have no option to interact, you could be losing a lot of business just from being unprepared. By having live chat facilities on your website, it means you are always available to any customer that enters your site.

If your target audience have any quick questions or queries for your business, having a live chat facility is much more appealing than having to call or email just to get a response. Although it may be difficult for you to monitor this chat all the time, having it available could massively boost the number of customers interacting with your website.

44% of your website visitors appreciate having questions answered instantly when browsing your website. If you fail to respond quick enough, customers could easily move onto other websites that will give them the response they need.

Quality User Experience

Whether it’s down to a poorly designed website or the quality of content you supply, giving customers a bad user experience will never result in a sale for your company. Site navigation must always be easy and content can’t be misleading or poorly written. This helps to build trust between you and your clients. If your website looks professional, your business becomes much more appealing.

Adding features around your website such as social media feeds, blogs and live chats are all ways for customers to find out more about your business. Without different features, your website may lack a lot of personality and information about what you can do, leading to customers making enquiries about other businesses. By showing off everything your company does, you are more likely to appeal to your customers and gain enquiries and conversions through your website.

Additionally, having a site that is slow to load or has broken links is not helpful to your customers. This could make your site frustrating to yours and lead to a high bounce rate.

Optimising Every Page

When your business covers a wide range of services, it is important to not settle being optimised for just one of these services. Having every page on your site fully optimised, as well as being based around one keyword and service can help you appeal to a much wider target audience.

Although being optimised for your main focus is a positive, it could mean you are only targeting a small number of customers. This means target audience who would be interested in your service simply cannot find you due to poor optimisation for the rest of the services you provide.

Optimising each page will help customers find the exact service they are after and increase the likelihood of a conversion for you.

Call To Actions

You should always be looking to advertise your services on your website and a strong call to action can often be the best way to do this. Whether you do this through social share buttons for customers to share your content and services, click to call buttons or a contact form, you will always be catching the attention of your audience and promoting the idea of contacting you.

Without call to actions, customers may not bother contacting you or find the site difficult to navigate and find different ways of contacting you. Allowing your customers to easily sign up to your business gives you the opportunity to contact them about any of the services they offer, which is why contact forms are an essential for every website.

Contact Get Your Mobi Today

Our team can provide a range of content and web design services as well as adding bespoke features to keep your website fully optimised. If you need help with your online marketing and gaining enquiries from your website, contact Get Your Mobi today for services throughout the UK. Call now on 01524 63087.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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