How Can You Continuously Optimise Your Website? Interacting with your customers will increase the chances of a sale through
your website massively! Without fully optimising your website all year around,
you will struggle to meet these goals and produce the number of enquiries you
would like. This is why staying optimised is always essential for your business’
website. Get Your Mobi
provide high quality content in many different styles, based on the services
and areas you work in. We can always find new ways to constantly keep your
website optimised.
Interacting With Your Customers You should always be prepared to talk with your customers
through your website. If you have no option to interact, you could be losing a lot
of business just from being unprepared. By having
live chat facilities on your website, it means you are always available to
any customer that enters your site.
If your target audience have any quick questions or queries
for your business, having a live chat facility is much more appealing than
having to call or email just to get a response. Although it may be difficult for
you to monitor this chat all the time, having it available could massively
boost the number of customers interacting with your website.
44% of your website visitors appreciate having questions
answered instantly when browsing your website. If you fail to respond quick
enough, customers could easily move onto other websites that will give them the
response they need.
Quality User Experience Whether it’s down to a poorly designed website or the
quality of content you supply, giving customers a bad user experience will
never result in a sale for your company. Site navigation must always be easy
and content can’t be misleading or poorly written. This helps to build trust
between you and your clients. If your website looks professional, your business
becomes much more appealing.
Adding features around your website such as social media feeds ,
blogs and live chats are all ways for customers to find out more about your
business. Without different features, your website may lack a lot of
personality and information about what you can do, leading to customers making enquiries
about other businesses. By showing off everything your company does, you are
more likely to appeal to your customers and gain enquiries and conversions
through your website.
Additionally, having a site that is slow to load or has
broken links is not helpful to your customers. This could make your site
frustrating to yours and lead to a high bounce rate .
Optimising Every Page When your business covers a wide range of services, it is
important to not settle being optimised for just one of these services. Having every
page on your site fully optimised, as well as being based around one keyword
and service can help you appeal to a much wider target audience.
Although being optimised for your main focus is a positive,
it could mean you are only targeting a small number of customers. This means
target audience who would be interested in your service simply cannot find you
due to poor optimisation for the rest of the services you provide.
Optimising each page will help customers find the exact service they
are after and increase the likelihood of a conversion for you.
Call To Actions You should always be looking to advertise your services on
your website and a strong call to action can often be the best way to do this. Whether
you do this through social share buttons for customers to share your content
and services, click to call buttons or a contact form, you will always be
catching the attention of your audience and promoting the idea of contacting
you.
Without call to actions, customers may not bother contacting
you or find the site difficult to navigate and find different ways of
contacting you. Allowing your customers to easily sign up to your business
gives you the opportunity to contact them about any of the services they offer,
which is why contact
forms are an essential for every website.
Contact Get Your Mobi Today Our team can provide a range of content and web design
services as well as adding bespoke features to keep your website fully
optimised. If you need help with your online marketing and gaining enquiries
from your website, contact Get Your Mobi today for services throughout the UK. Call
now on 01524 63087
