Optimising Your Website For Voice Searches

Popularity in voice searches continues to grow in 2018 and this means your website will have to adjust for new search terms. Making sure your website is optimised for voice searches could be a big part of gaining website traffic and generating conversions for your business, so how can you stay optimised?

Finding the best solutions to keep your website optimised can be difficult. With the help of Get Your Mobi, you can ensure your website ranks higher in search results for relevant keywords and voice searches.

Increase In Voice Search

Optimising for voice search will become a massive factor in the success of your business and beginning this project now will only benefit you more. With such an increase in voice searches due to products such as Amazon Echo, Alexa, Google Voice Search and the majority of mobile phone devices, voice searches will continue to boom.

Voice search is finding products even easier than it was before. You no longer have to type or move, you just say your search terms and browse the web. Whether this is to purchase clothes, call an electrician or research a subject, voice search makes it that little bit easier for all users. By doing the hard work for you, it will continue to become more popular as people carry on purchasing these products.

With 20% of mobile searches being through voice search, 2018 is the time to optimise your website for all voice searches that could improve traffic.

Understanding Search Terms

Part of optimising your website for voice search is understanding what search terms will be used to find your business. In the past, if you were a builder in Bradford, the most common search term to find your business would be ‘builder Bradford’. However, with voice search, keywords like this are unlikely to appear as frequently. You have to adjust your website for how people will speak when searching the web, rather than how they would type.

22% of voice searches are searching for local information, meaning optimising for keywords ending with ‘near me’ could be essential. Search terms will also be more conversational, which means long-tail keywords will become more common. Although you will still have to create relevant content for your business, adjusting to longer search terms will improve your chances of being found for voice searches.

Text searches are most commonly between one to three words; however, voice searches are typically three words or longer. The more popular voice searches become, the more important it will be for your website to remain optimised for longer search terms and more keywords.

Search Questions

In addition to long-tail search terms, questions are more likely to be asked through voice search. As you are speaking to your phone or AI products such as Alexa, you are more likely to ask a question, rather than speaking general keywords. This could be ‘where can I get a takeaway?’ and these questions are much more commonly asked using voice search.

Although there is an unlimited number of questions you could be optimised for, making a start with popular keywords will prepare you for the future of search techniques. A great way to do this is through FAQ pages. If customers are looking for factual information regarding your products or services, covering several questions and every aspect of your business will give you the best chance of being found in search terms.

Voice Search Optimisation Methods

Get Your Mobi can provide content marketing for all websites within any industry. Failing to optimise your website for voice search in 2018 could result in a lack of website traffic and a failure to gain conversions on a regular basis. Adjusting your website now to be optimised for many voice search keywords and phrases will ensure you are not left in the past with an unsuccessful website.

With our content marketing, you can begin to optimise your website for more keywords and search terms in the areas you desire. Contact Get Your Mobi today on 01524 63087 or fill in our contact form to make an enquiry on any of the services we have available.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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