The growth of Social Media

The Massive growth of Social Media including Twitter and Facebook for personal use has been well documented and now 57% of small businesses utilise social media to support their marketing efforts. Looking at the types of platforms they use, Facebook takes precedence with 19% using it for business related social media.

So why is social media so important to your business?

Studies show 53% of adults who use social networks follow particular brands and four in five active Internet users visit blogs and other social platforms. The main reason businesses gave for engaging with social media is that studies have also shown that over the last 12 months social media has helped businesses to increase brand awareness by 27% and helped boost sales by a further 15%.

Instagram

Instagram is a highly important mobile app that works in partnership with all social media platforms. As a photo sharing app that uses hashtags to spread brands and businesses across the platform, your business could start using Instagram today!

Pinterest

Many businesses also benefit from Pinterest rather than the traditional Facebook and Twitter. As a platform that allows businesses to share and save content and images to pinboards, your business content can reach millions of users naturally through pinning features.