Top Tips To Improve Your AdWords Conversions

Get Your Mobi control many AdWords campaigns for a wide range of companies throughout the UK, helping everyone gain as many conversions as possible. Here are our top 6 tips to improve your AdWords campaign and gain the conversions you crave.

Get Your Mobi can closely monitor all AdWords campaigns even if you do not have the time to do this yourself. We can place our full commitment to helping your business flourish through AdWords conversions.

Optimising Landing Pages

Although you can still gain conversions from sending your ad through to a random page on your website, designing a specific landing page could be the best option for your business. Having a landing page directly related to the keyword you are being found for as well as being optimised for conversions will gain your business more enquires.

Every landing page should be designed with enquires in mind and that this page is purely just to make enquiries, a lot like a contact page. The landing page should have a strong call to action and not always be filled with text. If people are clicking on your ads, they are looking for a quick service or quote. Having lots of text on landing pages will not always bring the success you desire.

A creative design and a strong call to action with the right layout on your landing page could help your business flourish through AdWords. Without this, your competitors could easily gain the enquiries you lose.

Improving Quality Score

Everyone using AdWords knows your quality score affects where your ad will show up on a page. You shouldn’t just assume the ad will appear in the top section of search results and if your quality score is poor, this could limit the clicks your website receives. Quality score is made up of three different factors:

Ad Relevance
Expected Click Through Rate
Landing Page Experience

All three of these features must be fully optimised both within your ad and on the website it is going through to if you want the best results. Ad relevance measures whether your ad is actually what the customer is looking for based upon the keyword, expected click rate being how likely the ad is to be clicked on and the landing page experience is how accessible and easy the landing page is for your customers.

If you are unsure of how to improve your AdWords quality score, our team can take control of your AdWords campaign, giving you the best opportunity for regular enquiries.

Targeting Your Areas

With Google processing over 3.5 billion searches every day, it is important your AdWords campaign only shows up for the right search terms in the right areas. If you decide to target many areas, but your landing page specifically talks about just the areas local to your business, this is wasted money that won’t lead to conversions.

Make sure whenever an AdWords campaign is set up, the only areas you target are specific to where your business works or delivers products. This will increase the likelihood of a conversion as the people seeing your ads will be closer to where you work. Setting keywords nationally could end up being a waste of money for your business.

Adjust Keyword Phrases

There’s no point wasting all your time picking several keyword phrases that contain many of the same keywords. Although using exact match keywords could save you money on spending keywords, it means you will not get found for search terms as often and more keywords will have to be included to get found for every search you want.

If you have a bigger budget to spend, then using phrase and broad match keywords would be more effective for your business. This means your ad can, in addition to the chosen keyword, be found for close variations to the keyword as well as search terms that include the keyword anywhere in the search term. This will massively increase the number of impressions you receive and could also improve the clicks through to your site, without having to choose hundreds and hundreds of search terms specific to your business.

Many people do not know how to modify search terms to be as broad as possible. Not knowing how to effectively use AdWords could minimise your chances of conversions, whilst still spending money on the service.

Get Your Mobi AdWords Management

Get Your Mobi work with many AdWords campaigns and can dedicate our full team to finding a successful approach for your ad to gain conversions. As a business, you want to focus on distributing your products and service, whilst gaining enquiries is something that comes easily to you. With the help of our AdWords management, you can effectively gain enquiries through a good budget.

Contact our team today on 01524 63087 or fill in our contact form to make an enquiry regarding all aspects of AdWords.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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