Why Video Marketing Is What Your Customers Desire No matter how long you have been working in online marketing, using videos
for your business is becoming a necessity and something all your customers want
to see. But why has there been an increase in video popularity and should your
business take advantage? Get Your Mobi
can provide every business with a video marketing platform that gains views and
increases enquiries. Video is becoming the most popular online marketing tool
that customers want to see – Make sure
your business stays just as popular and benefits from video marketing .
Video In Demand 43%
of customers want to see more video marketing and there are very good
reasons for this. Whether you are providing customers with how-to videos,
explainers or product demos, learning visually can often be a lot more interesting
than having to read pages and pages of content to find the tiniest bit of
detail you were looking for.
When it takes so long to get the answers you’re looking for,
it is no surprise that video marketing continues to increase in popularity on a
daily basis. This also explains why 30-minute videos only retain 10% of
viewers, compared to 90-second-or-less videos that have a whopping 53%
customer retention . Giving your customers the right information in videos,
whilst keeping them short and simple to understand, is seen as the most
effective approach to a successful video marketing campaign.
Promoting Your Business Videos
aren’t just about explaining your products to customers or giving them advice
about specific issues, it’s also about promoting your business to new
customers. I think that watching a 60 second video is more appealing than
having to read chunks and chunks of text of why your business is better than
anyone else, so why not do it?
Make sure that your customers are happy and that when you
are trying to promote your business, know that a short, simple video could be
the most beneficial marketing technique. Whether you choose to display your
videos on social media or through YouTube, it takes something special to grab
your attention and stand out to the customers. Videos are much more visually
pleasing and you could find yourself gaining a lot more conversions when you
choose video.
Email campaigns can also be used to help promote your
business. Instead of launching a new product and explaining what the product
does, video marketing allows you to show your customers. Customers will be more
likely to purchase something when they can see the benefits first hand and
there are a range of promotions email campaigns can be used for:
Product
Descriptions & Demonstrations Customer
Testimonials Educational &
Training Videos Event Promotions
Make sure that your promotions do not end up in a deleted
folder – Add a video and realise the huge
perks.
Feature Videos Everywhere When I say everywhere, I
mean everywhere , just don’t get too silly with it. Make sure your website
is full of videos on landing pages. These could be used to explain each service
that you offer or just what your company is about, but having your videos being
displayed in several different places will only help you get more views and
more enquiries.
Having a video on your main landing page can increase your
conversion rate by 80%, meaning no matter what page your customers land on, a
video will be beneficial. This is the same on social media ,
constantly providing your audience with new products in videos will only
increase the amount of people watching and following. Publishing videos
regularly is something your business has to do.
Video optimisation & Interactivity The most important thing about your videos is that people
actually see them. If your customers are only clicking through to see the
videos once a month, it won’t generate big sales for your business. Social
media is a great way to display videos immediately to your audience and make
sure everyone who follows your page gets a good glimpse.
However, with every video added to your website, you must
also make sure it is Search
Engine Optimised . This means including descriptions based around the video
and including video keywords to fully optimise videos and target as large an
audience as possible. Staying interactive with customers is also vital and
advertising can also be done through the power of live videos on social media
platforms, Instagram and Facebook.
This allows you to show customers a live video and advertise
your business even more, whilst giving customers the opportunity to ask
questions which will be answered immediately.
Contact Us Start your video marketing campaign today and get in touch
with Get Your Mobi. We will provide the highest standard of videos on websites
and social media, so call us today on 01524 63087 and find out
how our videos can benefit you.
