Why Video Marketing Is What Your Customers Desire

No matter how long you have been working in online marketing, using videos for your business is becoming a necessity and something all your customers want to see. But why has there been an increase in video popularity and should your business take advantage?

Get Your Mobi can provide every business with a video marketing platform that gains views and increases enquiries. Video is becoming the most popular online marketing tool that customers want to see – Make sure your business stays just as popular and benefits from video marketing.

Video In Demand

43% of customers want to see more video marketing and there are very good reasons for this. Whether you are providing customers with how-to videos, explainers or product demos, learning visually can often be a lot more interesting than having to read pages and pages of content to find the tiniest bit of detail you were looking for.

When it takes so long to get the answers you’re looking for, it is no surprise that video marketing continues to increase in popularity on a daily basis. This also explains why 30-minute videos only retain 10% of viewers, compared to 90-second-or-less videos that have a whopping 53% customer retention. Giving your customers the right information in videos, whilst keeping them short and simple to understand, is seen as the most effective approach to a successful video marketing campaign.

Promoting Your Business

Videos aren’t just about explaining your products to customers or giving them advice about specific issues, it’s also about promoting your business to new customers. I think that watching a 60 second video is more appealing than having to read chunks and chunks of text of why your business is better than anyone else, so why not do it?

Make sure that your customers are happy and that when you are trying to promote your business, know that a short, simple video could be the most beneficial marketing technique. Whether you choose to display your videos on social media or through YouTube, it takes something special to grab your attention and stand out to the customers. Videos are much more visually pleasing and you could find yourself gaining a lot more conversions when you choose video.

Email campaigns can also be used to help promote your business. Instead of launching a new product and explaining what the product does, video marketing allows you to show your customers. Customers will be more likely to purchase something when they can see the benefits first hand and there are a range of promotions email campaigns can be used for:

Product Descriptions & Demonstrations
Customer Testimonials
Educational & Training Videos
Event Promotions

Make sure that your promotions do not end up in a deleted folder – Add a video and realise the huge perks.

Feature Videos Everywhere

When I say everywhere, I mean everywhere, just don’t get too silly with it. Make sure your website is full of videos on landing pages. These could be used to explain each service that you offer or just what your company is about, but having your videos being displayed in several different places will only help you get more views and more enquiries.

Having a video on your main landing page can increase your conversion rate by 80%, meaning no matter what page your customers land on, a video will be beneficial. This is the same on social media, constantly providing your audience with new products in videos will only increase the amount of people watching and following. Publishing videos regularly is something your business has to do.

Video optimisation & Interactivity

The most important thing about your videos is that people actually see them. If your customers are only clicking through to see the videos once a month, it won’t generate big sales for your business. Social media is a great way to display videos immediately to your audience and make sure everyone who follows your page gets a good glimpse.

However, with every video added to your website, you must also make sure it is Search Engine Optimised. This means including descriptions based around the video and including video keywords to fully optimise videos and target as large an audience as possible. Staying interactive with customers is also vital and advertising can also be done through the power of live videos on social media platforms, Instagram and Facebook.

This allows you to show customers a live video and advertise your business even more, whilst giving customers the opportunity to ask questions which will be answered immediately.

Contact Us

Start your video marketing campaign today and get in touch with Get Your Mobi. We will provide the highest standard of videos on websites and social media, so call us today on 01524 63087 and find out how our videos can benefit you.

Phone: 01524 63087

Email: info@getyourmobi.co.uk

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